alive
In-store · MMXXVI · Network 027
In-Store Digital Network
Est. 2026 · India · Live Now
A new retail media channel built inside India's neighbourhood kirana shops — where 76% of purchase decisions are still made.

Seen.Remembered.Bought.

Audience 01Join as a Brand
N°01
Audience 02Partner as a Kirana
N°02
Audience 03Get Deals as a Consumer
N°03
Join as a Brand
Partner as a Kirana
Get Deals as a Consumer
N°01 · Brand
Mumbai · BKCReach the shelf, not the feed.
alive
Plays per day
~144per screen, 7 AM to 9 PM
Sales lift
+20%average pilot uplift
Brand recall
74%vs 29% traditional
01 / Our Story
The Bridge

We saw disconnected
players in a
single ecosystem.
So we built
the bridge.

— Founding Note · AliveNow · 2026

India shops in person. Twelve million kiranas still anchor every neighbourhood, and three out of four purchase decisions happen at the shelf — not on a feed. The market knew this. The brands did not have a way to reach it.

Alive places a small digital screen above the counter of every partner kirana. Brands run 8-second plays. Kirana owners earn a share. Consumers discover what's worth trying — right where they're already deciding.

Alive in-store screen above counter
Live · Attavar, Mangalore
Parle ● Britannia ● Amul ● Dabur ● ITC ● Tata Consumer ● Marico ● Nestlé ● Parle ● Britannia ● Amul ● Dabur ● ITC ● Tata Consumer ● Marico ● Nestlé ●
02 / The Ecosystem
Three Audiences
Package For Brands
Audience 01Reach the shelf, not the feed.

Launch in-store campaigns in three steps. Pay for plays. Measure by uplift, not impressions.

N°01
Store For Kiranas
Audience 02Earn more from your shelves.

One screen. Zero investment. A new monthly revenue stream paid in cash or stock credit.

N°02
Bag For Consumers
Audience 03Discover your next favorite.

Relevant. Hyper-local. Already in stock. No tracking, no scrolling — just a play above the counter.

N°03
03 / How It Works
Three Steps

Launch
in three
simple steps. Measure
in one.

Every campaign moves through the same stages — onboarded once, run weekly, attributed monthly. Built for FMCG launches, regional rollouts, and category-share fights at the shelf.

  • 01OnboardUpload your creative.8-second portrait MP4 or a still. Auto-resized, auto-localised. Live in 48 hours.
  • 02TargetPick your geography.Filter by city, neighbourhood, kirana category, even monthly footfall. Down to a single PIN code.
  • 03RunPlays start the same day.Up to 144 plays per screen per day, between 7 AM and 9 PM. Pause, swap, or A/B a creative live.
Measure

Uplift, not impressions.

Weekly sales-lift report against a matched kirana control set. Pay only for verified plays.

Reinvest

Compound the winners.

Push budget toward SKUs and PIN codes where lift was highest. Re-run in one click.

03 / Experience

The Alive effect.

One screen above the counter. Drag to see what changes.

Quantifiably better
than passive media.

Independent measurement across 412 pilot stores, six FMCG categories, twelve weeks. Reported by a third-party retail analytics partner.

+20%
Average sales liftacross the pilot cohort
2×
Stock movement velocityvs. non-Alive shelves
74%
Aided brand recallvs. 29% on print & OOH
4,320
Monthly views per screenat the point of purchase
04 / Network

Find an ALIVE screen near you.

Live across Mangaluru — expanding city by city. Every pin is a partner store.

04 / Voices
Loved by the Ecosystem

My shop earned ₹6,400 last month doing nothing extra. The screen runs. The customers watch. I count the cash.

Ramesh Kumar
Kirana Owner · Lajpat Nagar

We moved the launch SKU two times faster in Alive pincodes. The control set didn't budge. That's the cleanest read we've had in years.

Priya Menon
Brand Manager · FMCG Top-10

I saw the chai mix on the screen above Suresh's counter. Picked it up the same trip. Honestly, better than scrolling Instagram.

Aanya Sharma
Shopper · Bengaluru

Onboarding the kirana took fifteen minutes. The hardware came in a single box. The first play went live the next morning.

Vikram Patel
Field Lead · Alive Network

Be Alive
with us.

Audience 01 · Brands
Launch in-store campaigns that move product.

Three steps. Pay per verified play. Real uplift data against a matched control group — not impressions.

Start a campaign
Audience 02 · Kiranas
Earn ₹500 every month from one screen.

Zero investment. We install, we maintain. You get paid — by the 10th of every month via UPI or NEFT.

Register as a partner
Audience 03 · Consumers
See local deals at your kirana store.

Weekly offers from the brands you already buy. Discover, compare, and save — right where you shop.

Browse local deals